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Lib Dems Slam Barratt's 'Misleading' Advertising

August 18, 2006 12:00 AM
John Gilbert out side new Highbury development

Misleading advertising - Lib Dems stop confusing place name

Local Lib Dem Councillors John Gilbert, Terry Stacy and Laura Willoughby have slammed luxury home developers Barratt Homes for a "misleading sales campaign."

Barratt's have decided to brand their latest development of luxury flats in Drayton Park "Highbury Terrace" - the name of a popular housing location nearly half a mile away, which has no connection with the site.

Local police have also joined Councillor's in expressing their concern at the branding of this development as they feel it could create confession amongst emergency services.

Barratts were warned that the Council would not support the branding and have now been referred to the Council's Trading Standards Service for them to investigate.

Local Liberal Democrat Councillor John Gilbert said "This is going to create total confusion locally, Barratts have been told by the Council they would not support this naming, but they continue to market the scheme under that heading. It is totally misleading potential buyers"

The new development is situated between Horsell Road and Arvon Road and has been branded for marketing purposes "Highbury Terrace, N5"

Notes

1. Attached is a picture of Highbury East Liberal Democrat Councillor John Gilbert at the site on Drayton Park

2. It was a condition of planning permission of this development that all block naming and numbering would have to be agreed with the Council

3. The "Real" Highbury Terrace is situated on Highbury Fields over half a mile away from this site, and is over 200 years old.

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